The excellence of craftmanship

An unique Made in Italy seen through the hands of craftsmen at work: devoted, skilled, attentive, able to transform any source of inspiration into a tale of elegance, style and seduction. A journey of passion, tradition, details and research. For an all-Italian story, capable of traveling the entire world.

History

Founded in 1990, from the family business – the Annabella Maison – in just over twenty years the brand has transformed the fur into an iconic piece, luxurious and versatile. An essential wardrobe passe-partout, reinterpreted, renewed and updated by the designer. The global philosophy of a brand that, over time, has created its own vision of prêt-à-porter, bringing an elegantly cool, dynamic and relaxed femininity to the catwalk. All the glamour and beauty of Made in Italy are revealed in the flagship boutique in Via Montenapoleone, in the heart of Milan’s fashion district.

PHILOSOPHY

Sophisticated yet easy-going, the Simonetta Ravizza woman expresses herself through refined and contemporary looks in which heritage and craftsmanship, glamour and innovation elegantly combine. An ideal of luxurywear narrating the versatility of urban living by day and by night, in which fur turns into a fashion statement and a sheer emblem of Made in Italy.

Collection after collection, style, uniqueness and precious materials come to life forged by the wise hands of artisans, who are always ready to unfold the all-Italian story of Simonetta Ravizza.
A history made of passion, tradition, details and creative research.

THE COMPANY

Infused with craftsmanship and passion, the world of Simonetta Ravizza rises in Milan in the headquarters situated in Via Morimondo. Here, hours of meticulous work and relentless creative research bring to life the maison’s ideas and precious creations. The elegant showroom, curated in its smallest details by the designer herself who personally sets up the collections. The flagship store of Via Montenapoleone is the beating heart of Simonetta Ravizza, a place where clients are invited to step into a modern and glamorous setting with a unique atmosphere.