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IDENTITY


OUR HISTORY

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THE EXCELLENCE OF CRAFTSMANSHIP

Passion, tradition, research.
They are the key ingredients of Simonetta Ravizza. An idea of authentic Made in Italy, which takes shape in total look collections researched and handmade by expert craftsmen. To translate every inspiration into a tale of class, grace and seduction. 

HISTORY

An all-Italian story that has travelled the world. Simonetta Ravizza was born in 1990 from the family business, the Annabella maison: in little more than twenty years she revolutionised fur, making it an icon garment. A must-have passe-partout, which the designer reinterprets, renews and modernises and which over the years evolves, becoming part of a complete ready-to-wear collection by Simonetta Ravizza. A versatile and feminine ready-to-wear that conquers the Milanese catwalks with a sophisticated total look concept. And which today represents contemporary luxury, housed in the boutique space at Via Morimondo 19.

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THE PHILOSOPHY

The vision of sophisticated and casual luxurywear. That of Simonetta Ravizza is an aesthetic where artisan know-how meets contemporary elegance. A sophisticated and casual femininity that reflects urban living, made with precious materials according to the highest artisan techniques. An all-Italian philosophy of creating style, where fur becomes part of a feminine and refined wardrobe in the name of the purest Made in Italy.



The world ofSimonetta Ravizza, made of craftsmanship and passion, comes to life in the headquarters of Via Morimondo. A refined showroom, where the designer herself is dedicated to displaying her collections.
It is here that ideas and fine creations are born, the result of the Maison's meticulous work and tireless research. The beating heart is then the boutique in Via Morimondo 19, a space with a unique atmosphere to welcome customers between glamour and modernity.